From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
Guerilla marketing
Marketing to Boomers and Latinos
Online marketing
Targeted-but-affordable direct mail
Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
Practical, do-it-yourself distribution strategies
Analysis of business segments and trends, and much more.