Part I: Covering Your Assets: Intellectual Property Basics.

Chapter 1: Examining the Tools in Your IP Box.

Chapter 2: Protecting Your Intellectual Property.

Chapter 3: Dealing with Professionals and Picking Up the Tab.

Part II: If You Build It, They Will Come: Patenting Your Product.

Chapter 4: Understanding Patents and How They Work.

Chapter 5: Testing the Water Before You File for a Patent.

Chapter 6: The Quest for the Unholy Grail: The Patent Search.

Chapter 7: Preparing Your Patent Application.

Chapter 8: Filing Your Patent Application.

Chapter 9: Wrestling with the Patent Examiner.

Chapter 10: Entering the Home Stretch: Getting Your Patent Issued.

Part III: Knowing Your Copyrights.

Chapter 11: Entering the Whimsical World of Copyrights.

Chapter 12: Untangling Ownership Issues.

Chapter 13: Giving Your Copyright Fangs.

Part IV: Making Your Mark: Protecting Your Commercial Identity.

Chapter 14: Solving Your Identity Crisis.

Chapter 15: Creating the Next Household Name.

Chapter 16: Conducting an Availability Search.

Chapter 17: Establishing and Registering Your Commercial Identifier.

Part V: Exploiting and Enforcing Your IP Rights.

Chapter 18: All Abroad: Protecting Your IP Rights in Other Countries.

Chapter 19: Making ’Em Pay: Licensing Your IP Rights.

Chapter 20: Nailing the Bad Guys (The Infringers).

Part VI: The Part of Tens.

Chapter 21: Top Ten Patent Application Pitfalls.

Chapter 22: Ten Common Copyright Questions.

Chapter 23: The Ten Worst Naming Blunders.

Chapter 24: More Than Ten Great IP Resources.

Appendix.

Index.